The Challenge
This fashion e-commerce brand based in the United Kingdom was running Google Ads but struggled to generate consistent results.
Although the account was active, the campaigns lacked a clear structure and strategic direction. Budget was being spent inefficiently across products, making it difficult to achieve the level of profitability the brand was aiming for.
The objective was to restructure the account and create a scalable Google Ads framework capable of driving profitable growth in a short time frame.
Our Strategy
To unlock growth, we rebuilt the account using a performance-focused campaign structure centered around Performance Max combined with a dedicated Brand Search campaign.
In addition, we implemented our Labelizer segmentation strategy, where products are categorized based on performance data. Products that were consuming budget without generating sales internally labeled as “villains” were isolated into a separate low-budget Performance Max campaign. This prevented inefficient products from draining the main campaign budgets while still allowing them to collect data over time.
This allowed the algorithm to focus the majority of spend on products with the highest likelihood of generating revenue.
Key Optimisations
Performance Max Structure
We launched Performance Max campaigns built around the product feed, allowing Google’s algorithm to scale efficiently across all available placements.
Brand Search Campaign
A dedicated brand campaign ensured that high-intent branded searches were captured and protected from competitors.
Product Feed Optimisation
Product titles and attributes were optimized to improve visibility within Shopping placements and increase relevance for search queries.
Labelizer Product Segmentation
Products were segmented based on performance data, allowing us to allocate budget more efficiently and prioritize high-performing items.
Conversion Data Optimisation
We ensured accurate conversion tracking and fed high-quality purchase data back into Google Ads to accelerate the learning phase of the campaigns.
The Results
Within just 2 months, the account transformed into a profitable acquisition channel.
Performance Highlights
- €85K Revenue Generated
- 4.5x ROAS
- Rapid growth within 60 days
- Consistent profitable scaling
By implementing a clear campaign structure and our product segmentation framework, the brand was able to quickly turn Google Ads into a reliable revenue driver for the business.
