The Challenge
This fashion e-commerce brand on Shopify was already running Google Ads, but without a clear strategy or scalable campaign structure.
Although they were generating some sales, performance was inconsistent and the return on ad spend did not meet expectations. The account lacked structure, product segmentation and a clear growth strategy making it difficult to scale profitably.
The goal was clear: build a scalable Google Ads system capable of driving consistent growth while maintaining profitability.
Our Strategy
To unlock scalable growth, we rebuilt the entire Google Ads structure around a performance-first framework.
We implemented a simplified but highly optimized campaign structure focused on Performance Max combined with a dedicated Brand Search campaign to capture high-intent demand.
In addition, we implemented our Labelizer segmentation strategy, where products are categorized based on performance. Products that were spending budget without generating sales internally labeled as “villains” were moved into a separate low-budget Performance Max campaign. This allowed us to protect the main campaigns from inefficient spend while still collecting data on underperforming products.
Key Optimisations
Performance Max Structure
We launched Performance Max campaigns built around the product feed to allow Google’s algorithm to scale efficiently across all channels.
Brand Search Campaign
A dedicated brand search campaign was implemented to capture high-intent branded traffic and protect branded search terms.
Product Feed Optimisation
Product titles and attributes were optimised to improve visibility within Shopping placements across Germany and Austria.
Market Expansion
Campaigns were structured specifically for the German and Austrian markets to maximize reach while maintaining efficiency.
Conversion Data & Optimisation
We focused on feeding high-quality conversion data back into Google Ads to accelerate the learning phase and improve automated bidding performance.
The Results
Within 12 months, the account scaled from minimal results to a highly profitable acquisition channel.
Performance Highlights
- €1.8M+ Revenue Generated
- 3.30x ROAS
- Germany & Austria markets successfully scaled
- Consistent month-over-month growth
What started as an underperforming account turned into a scalable Google Ads engine capable of driving predictable growth for the brand.
